9/15/2023 0 Comments Russian wildberries germanyCustomers could try on the clothes and buy them, or send them back for free if they didn’t fit. The second innovation was to build a network of delivery points in the country, to which she added fitting rooms, the third innovation. This led many women that weren’t working to order clothes online that husbands had to subsequently pay for. Customers could order anything on Wildberries and pay after they had received the goods. The first innovation she introduced was the abolition of prepayment. For example, she bought for one million dollars Adidas’ unsold inventory of shoes and sold it over two years on Wildberries. In 2008, she saw a new opportunity in the Western financial crisis and purchased unsold inventory from struggling Western brands. She subsequently added household products to clothes. In 2006, her German supplier Otto sought to enter the Russian market by itself which forced Tatyana to seek new brands to offer. Its success can be explained by several bold moves and innovations Tatyana made to better serve her customers. In anyways, Wildberries took off pretty quickly and Bakalchuk soon started hiring family members to help her deal with the orders. The second object of mystery is the ties that Tatyana maintains with powerful families: the Tsoy, linked to state-owned energy company Rosneft, and the…Bakalchuk, on her husband’s side, linked to an Israeli defense contractor. It seems that it was one of his companies that set up Wildberries. Sources each explain that he was a computer salesman, radiophysicist, IT technician, or even, entrepreneur, having owned and sold Internet providers Utech for $7.5 million in 2007, and iFlat for an undisclosed amount. The first object of mystery is her husband, Vlad. The truth though, seems to be more complex than that. Tatyana herself admitted selling the “self-made woman” image since the media liked that. While some attribute all of the merits to Tatyana, “the self-made woman scaling her $700 business out of a small Moscow apartment”, others explain she was connected to rich and powerful people that helped her behind closed doors. No one wanted to sell clothes because everyone thought customers would want to try them on first.īut Bakalchuk didn’t listen to the naysayers. Frustrated not to be able to buy clothes online, she decided to offer that service herself.Īt the time, e-commerce in Russia was mostly for books and household goods. So, why did she only start selling online in 2004 while Amazon and Alibaba had started 10 and 5 years earlier?īecause she was stuck at home to take care of her child. They were selling her their unsold inventory that she sold back in Russia for a profit. While some pretend that she built the business from scratch, Russian sources mostly explain she was already reselling clothes at the beginning of the 2000s in a giant shop in a mall.Īt the time, her suppliers were German retailers Otto and Quell. In anyways, what we do know is that Bakalchuk created Wildberries after she gave birth to her first child in 2004. The sources about her story aren’t the most trustworthy either, from Chinese newspapers to state-ran Russian media.īakalchuk herself only started giving interviews when she became a billionaire in 2019.Īs such, there may be missing elements in the story we will never know about, or mistakes regarding the chronological order of facts. Information about Tatyana Bakalchuk and Wildberries is not only scarce but contradictory. Read on to find out how she scaled her $700 website to a $13.2 billion fortune.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |